In the banking sector, an incentive program is a structured initiative designed to motivate customers to take specific actions, such as opening new accounts, making transactions, using credit or debit cards more frequently, or even maintaining a higher balance. Incentive programs can be tailored to reward both individual customers and businesses for their engagement with the bank's products and...

A loyalty program in banking is a system designed to incentivize customers for using a bank’s services, such as making transactions, using credit or debit cards, taking out loans, or even maintaining a minimum balance in savings accounts. In return for their loyalty, customers receive rewards such as: Cashback: A percentage of the amount spent via credit or debit card is returned to the...

Merchant onboarding is the process through which a business or seller gets set up to accept payments, list products, and sell on an online platform or marketplace. It involves several stages, from registering your business to integrating payment systems and ensuring compliance with relevant regulations. Think of it as your “business entry ticket” to the world of online selling.   Step 1:...

Generative Artificial Intelligence (GenAI) has gained increasing attention, enhancing design productivity by elevating creativity within the conceptual design process. Despite these advancements, how GenAI will influence the conceptual design process and methods remains ambiguous, hindering its full potential. This study introduces a systematic literature review to explore GenAI's role in the...